Okay, Artists & Graphic Designers... you all are so beautifully positioned for building branded product because you have already created the design or have the capacity to do so, which will drastically reduce your cost.

But, why should you prioritize this?

Offering products produced under your brand name is an incredible profit center and meaningful way of establishing brand-preference with your audience.

How? Well… to begin, products are a straightforward way to monetize your art beyond the canvas by entering new mediums. You are diversifying your revenue channels, which in turn leads to a more healthy business model. Further, products allow you to create deeper connection with your audience as they will soon interact with your work on a daily basis whether it’s fluffing a pillow, admiring their powder room wallpaper, lighting a candle, or wearing a pareo poolside.

TIP: Generate a list of all of your past collectors and begin thinking about...